word
Uses and Gratifications
YOOZ-ez and grat-ih-fih-KAY-shunz
/ˈjuːzɪz ænd ˌɡrætɪfɪˈkeɪʃənz/Listen
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Syllable breakdown
usesandgratifications
Dictionary meaning
Theory that audiences actively choose media based on specific needs like information, entertainment, or social connection
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