word
user persona
YOO-zer per-SOH-nah
ˈjuːzər pərˈsoʊnəListen
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Syllable breakdown
userpersona
Dictionary meaning
a fictional but research-grounded representation of a key user segment, created to help design teams maintain focus on the real needs, goals, behaviors, and frustrations of the people they are designing for; typically includes a name, photo, demographic details, motivations, and pain points; prevents designers from designing for themselves and keeps user needs central to every product decision
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