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soft power

SOFT POW-er

sɒft ˈpaʊər

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Syllable breakdown

softpower

Dictionary meaning

the ability of a state to achieve desired outcomes in international affairs through attraction, persuasion, and legitimacy rather than coercion or payment; coined by Joseph Nye in the late 1980s; exercised through a country's culture, political values, and foreign policies; examples include the global appeal of American popular culture and educational institutions

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