social graph

Syllable breakdown

Dictionary meaning

the network of relationships between individuals on a social platform, represented as a mathematical graph in which nodes are users and edges are the connections between them — friendships, follows, endorsements, or other social ties; the social graph is both a data structure and a strategic asset: Facebook's claim to own the social graph of its users was a central element of its competitive moat, as the switching costs of replicating one's social connections on a rival platform are high; social graphs enable recommendations, content personalisation, and viral distribution, and their analysis — using network science methods including centrality measures, community detection, and link prediction — is a major area of both academic research and commercial application