word
semiotics
see-mee-OT-iks
ˌsiːmiˈɒtɪksListen
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Syllable breakdown
semiotics
Dictionary meaning
the interdisciplinary study of signs, symbols, and meaning-making processes in human communication and culture; semiotics examines how signs — including linguistic, visual, gestural, and cultural signs — represent meaning through their relationship to what they denote and to other signs within a system; founded independently by Ferdinand de Saussure in Europe and Charles Sanders Peirce in the United States, semiotics informs linguistics, literary theory, advertising analysis, and cultural studies
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