reverse logistics
rih-VURS loh-JIS-tiks
rɪˈvɜːrs ləˈdʒɪstɪksListen
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Syllable breakdown
Dictionary meaning
the process of moving goods from their final destination back upstream through the supply chain for return, repair, remanufacturing, recycling, or disposal; includes product returns, warranty claims, recalls, and end-of-life management; increasingly important for sustainability and circular economy goals; poor reverse logistics can erode brand loyalty and profitability
Examples
- The retailer's frictionless reverse logistics policy — 'free returns, no questions asked' — boosted customer loyalty.
- Effective reverse logistics is essential for companies with strong environmental commitments.
Synonyms: returns management, reverse supply chain
Pronunciation tips
'Reverse' refers to moving backwards in the supply chain — from consumer back toward producer. Contrast with 'forward logistics' which is the normal direction.
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