word
programmatic advertising
proh-gruh-MAT-ik AD-ver-tyz-ing
ˌproʊɡrəˈmætɪk ˈædvərtaɪzɪŋListen
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Syllable breakdown
programmaticadvertising
Dictionary meaning
automated buying and selling of online advertising using real-time bidding and data-driven algorithms; replaces manual ad buying with instant auctions matching advertisers to relevant audiences
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