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programmatic advertising

proh-gram-AT-ik AD-ver-ty-zing

ˌproʊɡræˈmætɪk ˈædvərtaɪzɪŋ

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Syllable breakdown

programmaticadvertising

Dictionary meaning

automated buying and selling of digital advertising space using technology and data; enables real-time bidding for ad impressions targeted to specific audiences

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