word
Business
Persona
per-SOH-nah
/pərˈsoʊnə/Listen
Hear it in a clear American voice. Slow it down to catch each syllable.
Syllable breakdown
Persona
Dictionary meaning
A fictional representation of a target customer, based on research and data.
Examples
- Our primary persona is a 35-year-old small business owner.
Synonyms: buyer persona, user persona
Pronunciation tips
Stress on second syllable. From Latin 'person, mask'.
People also look up
Learn one new pronunciation a day
Get a word, name or idiom like “Persona” in your inbox — daily or weekly, free. Unsubscribe any time.
Something wrong? Suggest a correction