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pareidolia

pair-ee-DOH-lee-uh

ˌpɛriːˈdoʊliə

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pareidolia

Dictionary meaning

the tendency to perceive a specific, often meaningful pattern — particularly faces — in ambiguous or random visual or auditory stimuli, such as seeing a human face in a cloud formation, a tree trunk, or the surface of burnt toast, or hearing speech in random noise; pareidolia is considered an adaptive feature of human perceptual systems in which the cost of missing a real face or meaningful pattern is far greater than the cost of falsely perceiving one in noise, creating an evolutionary pressure toward hypersensitive pattern detection; it underlies the perception of the Man in the Moon, the Virgin Mary on a grilled cheese sandwich, and the face on Mars photographed by the Viking 1 orbiter in 1976; pareidolia is studied in cognitive psychology and neuroscience as a window into the mechanisms of face detection, pattern recognition, and top-down perceptual processing, and it has cultural dimensions in the religious and spiritual significance attributed to perceived meaningful images in natural phenomena

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