modal shift
MOH-dul SHIFT
ˈmoʊdəl ʃɪftListen
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Syllable breakdown
Dictionary meaning
a change in the distribution of trips or freight movements between different modes of transportation, typically measured as a transfer from high-emission modes such as private cars or lorries to lower-emission or more space-efficient alternatives such as rail, cycling, walking, or public bus services; modal shift is a central objective of sustainable urban transport policy, pursued through a combination of measures that make alternatives more attractive — improved public transport frequency, quality, and coverage; protected cycling infrastructure; compact mixed-use land development — alongside measures that increase the cost or inconvenience of driving such as parking charges, congestion pricing, and road space reallocation; achieving significant modal shift typically requires coordinated action across planning, pricing, infrastructure, and behaviour change domains rather than any single intervention