word
loss aversion
LOSS ah-VER-zhun
lɒs əˈvɜːrʒənListen
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Syllable breakdown
lossaversion
Dictionary meaning
cognitive bias documented by Kahneman and Tversky in which the psychological pain of losing a given sum of money is approximately twice as powerful as the pleasure of gaining the same amount; leads investors to hold losing positions too long and sell winners too early; a central concept in prospect theory
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