word

Ideation

eye-dee-AY-shun

/ˌaɪdiːˈeɪʃən/

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Syllable breakdown

ideation

Dictionary meaning

The creative process of generating, developing, and communicating new ideas; encompasses all stages of idea generation from initial conception through to the refinement of the most promising concepts, and is a central phase in design thinking frameworks.

Examples

The ideation workshop produced over a hundred possible solutions to the customer pain point.
Facilitators use techniques like SCAMPER and mind mapping to stimulate ideation.

Synonyms: brainstorming, idea generation, creative concepting

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