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Funnel

FUH-nel

/ˈfʌnəl/

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Syllable breakdown

Funnel

Dictionary meaning

The stages a potential customer goes through before making a purchase.

Examples

  • Top of funnel content attracts new leads.
  • Most drop-off happens at the middle of the funnel.

Pronunciation tips

Marketing jargon derived from the shape that wide at top narrows to a point.

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