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framing effect in finance

FRAYM-ing eh-FEKT in FY-nants

ˈfreɪmɪŋ ɪˈfɛkt ɪn ˈfaɪnæns

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Syllable breakdown

framingeffectinfinance

Dictionary meaning

phenomenon in which the way financial information is presented influences investor decisions regardless of the objective facts; investors react differently to a fund described as having a 90% success rate versus a 10% failure rate; marketers exploit framing in fee disclosures, return presentations, and product names to shape investor choices

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