farm-to-table supply chain
FARM-too-TAY-bul suh-PLY CHAYN
fɑːrm tuː ˈteɪbəl səˈplaɪ tʃeɪnListen
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Dictionary meaning
a short, transparent food supply chain that connects producers directly or with minimal intermediation to the restaurants, retailers, or consumers who will serve or consume their products, enabling greater freshness, traceability, and producer accountability than conventional multi-tier supply chains; the farm-to-table movement emerged in the 1970s with the nouvelle cuisine philosophy and gained mainstream momentum in the 1990s and 2000s as consumers developed greater interest in the provenance, ethics, and environmental footprint of their food; a genuine farm-to-table supply chain involves direct relationships between chefs or buyers and specific farms, seasonal menu design based on what is actually available locally, and fair pricing that supports farm viability; critics have noted that the term is frequently used as marketing language by establishments whose supply chains are no shorter or more transparent than conventional ones
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