embedded finance
em-BED-ed FY-nants
ɪmˈbɛdɪd ˈfaɪnænsListen
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Dictionary meaning
the integration of financial products and services — including payments, lending, insurance, and investment — directly into non-financial platforms, applications, and customer journeys, so that the financial transaction occurs seamlessly within the context of another activity; examples include ride-sharing apps offering driver insurance, e-commerce platforms providing checkout financing, and gig-economy platforms offering wage advances; enabled by banking-as-a-service infrastructure and open APIs, embedded finance is considered one of the most significant structural shifts in financial services, as it disaggregates financial products from traditional bank channels and inserts them at the point of need
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