word
Embedded Finance
em-BED-ed FY-nance
/ɛmˈbɛd.ɪd ˈfaɪ.næns/Listen
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Syllable breakdown
Embeddedfinance
Dictionary meaning
The integration of financial services (payments, lending, insurance, investment) directly into non-financial platforms or apps — allowing, for example, an e-commerce site to offer instant loans or a ride-sharing app to offer insurance at the point of use.
Examples
- Embedded finance enables a retail app to offer buy-now-pay-later without partnering visibly with a bank.
- The global embedded finance market is projected to exceed $7 trillion by 2030.
Synonyms: finance-as-a-service, financial services integration, contextual finance
Pronunciation tips
Think 'invisible banking' — financial services woven into everyday apps so seamlessly that users don't think of them as banking products.
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