choice architecture
CHOYS AR-kuh-tek-chur
tʃɔɪs ˈɑːrkɪˌtɛktʃərListen
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Dictionary meaning
the design of the environments in which people make decisions, encompassing the way options are presented, ordered, framed, and defaulted; popularised by Richard Thaler and Cass Sunstein in Nudge, choice architecture recognises that no presentation of choices is neutral and that the way options are structured inevitably influences which options are selected; a choice architect is anyone who organises the context in which people make choices, from a supermarket manager arranging products to a government official designing pension enrolment forms; the field has generated both practical tools for policy design and ethical debates about the boundaries between nudging and manipulation
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