word
customer acquisition cost
KUS-toh-mer ak-KWIZ-ih-shun KOST
ˈkʌstəmər əkˈwɪzɪʃən kɒstListen
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Syllable breakdown
customeracquisitioncost
Dictionary meaning
total cost of acquiring a new customer, calculated by dividing total marketing and sales spend by the number of new customers gained; abbreviated CAC; should be substantially lower than lifetime value for a sustainable business
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