word
Business
CAC
SEE-ay-see
/ˌsiːeɪˈsiː/Listen
Hear it in a clear American voice. Slow it down to catch each syllable.
Syllable breakdown
CAC
Dictionary meaning
Customer Acquisition Cost — the total cost to acquire one new customer.
Examples
- High CAC can kill a startup's growth trajectory.
Pronunciation tips
Sometimes pronounced as an acronym 'kak' informally, but letter-by-letter is standard.
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