word
bullwhip effect
BUL-wip eh-FEKT
ˈbʊlwɪp ɪˈfɛktListen
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Syllable breakdown
bullwhipeffect
Dictionary meaning
phenomenon in supply chains where small fluctuations in consumer demand are progressively amplified into larger swings in orders further up the chain toward manufacturers and raw material suppliers; caused by demand signal distortion, order batching, price fluctuations, and shortage gaming
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