word
affinity diagram
ah-FIN-ih-tee DY-ah-gram
əˈfɪnɪti ˈdaɪəɡræmListen
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Syllable breakdown
affinitydiagram
Dictionary meaning
a bottom-up collaborative synthesis tool in which qualitative research data such as user quotes, observations, and notes are written on individual cards or sticky notes and then grouped by theme and similarity by the research team; reveals patterns and insights that are not visible when looking at data points individually; commonly used after interviews, usability studies, and contextual inquiry to make sense of large volumes of qualitative data
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