word
Tech
Business
A/B testing
AY-bee TES-ting
/ˌeɪbiː ˈtɛstɪŋ/Listen
Hear it in a clear American voice. Slow it down to catch each syllable.
Syllable breakdown
ABtesting
Dictionary meaning
A method of comparing two versions of something to determine which performs better.
Examples
- A/B testing the CTA button color increased conversions by 12%.
Pronunciation tips
The 'A/B' part is said 'ay-bee'. Sometimes called 'split testing'.
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