the price is right

Syllable breakdown

Dictionary meaning

an assessment that the cost of something is fair, justified, or exactly what the buyer is willing to pay for the value received, indicating that a transaction is worth completing; originating in the logic of market exchange where price signals relative value, the phrase expresses satisfaction that an offered price accurately reflects quality, rarity, or utility; colloquially it may also allude to the long-running television game show of the same name, in which contestants win prizes by correctly guessing retail prices; more broadly it captures the moment in negotiation when the gap between seller's ask and buyer's willingness to pay closes and a deal becomes possible