never give up
NEV-er GIV UP
ˈnɛvər ɡɪv ʌpListen
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Dictionary meaning
an idiom and motivational exhortation meaning to persist in the face of adversity, failure, difficulty, or exhaustion rather than abandoning one's goals or efforts, drawing on a long tradition of celebrating perseverance as a foundational virtue in competitive, athletic, and personal achievement contexts; the phrase is one of the most commonly invoked pieces of motivational language in sport, rehabilitation, and entrepreneurship, functioning as both a personal mantra and a social encouragement offered by coaches, carers, and supporters to those who feel like quitting; in rehabilitation contexts it acknowledges the genuine difficulty of recovery while positioning continued effort as the determining factor in outcome; critics of uncritical never-give-up culture note that it can pathologise sensible withdrawal from genuinely unwinnable situations and obscure the structural barriers that make certain goals inaccessible regardless of individual persistence
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