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idiom

first mover advantage

FERST MOO-ver ad-VAN-tij

fɜːrst ˈmuːvər ədˈvæntɪdʒ

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Syllable breakdown

firstmoveradvantage

Dictionary meaning

the competitive benefit gained by being the first to enter a new market or adopt a new technology; first movers can establish brand recognition, customer loyalty, and network effects before competitors arrive; however, first mover advantage can erode if followers learn from early mistakes

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