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idiom
Business

cut out the middleman

KUT owt the MID-ul-man

kʌt aʊt ðə ˈmɪdəlmæn

Listen

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Syllable breakdown

cutoutthemiddleman

Dictionary meaning

to eliminate intermediary parties from a supply chain or transaction, dealing directly with the source or end customer; a principle of disintermediation; central to the rise of direct-to-consumer brands and e-commerce platforms

History and origin

English commercial idiom — 'middleman' has been used since the 18th century for traders acting between producer and consumer

Examples

  • By selling directly online, the winery cut out the middleman and increased margins by 30%.
  • Supply chain integration allows manufacturers to cut out the middleman and respond faster to retailers.

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