idiom

Cash is King

kash iz king

/kæʃ ɪz kɪŋ/

Listen

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Syllable breakdown

cashisking

Dictionary meaning

A business and investing philosophy asserting that having liquid cash available is more valuable and powerful than other assets, especially in times of economic uncertainty or crisis, because cash can be deployed immediately to seize opportunities or meet obligations.

Examples

When markets crashed, the fund manager's mantra was cash is king — he'd been holding 30% in reserve for months.
In a recession, businesses are reminded that cash is king: it's better to have liquidity than to be asset-rich but cash-poor.

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Cost an arm and a leg

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