adapt or die
ah-DAPT or DY
əˈdæpt ɔːr daɪListen
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Dictionary meaning
a blunt expression drawn from evolutionary biology emphasising that organisms, organisations, or individuals that cannot adjust to changing conditions will not survive; in business and social contexts it is used to press the urgency of embracing change, innovation, or new strategies rather than clinging to outdated approaches; the phrase encapsulates the Darwinian principle of natural selection applied to human institutions and is often invoked during periods of disruptive technological or economic transformation
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